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The HuffPo Effect: Everyone Wants Their Own Online News Brand
Posted on August 12, 2008

So, what to do if you are a former publishing doyenne who, after years of dominating the print world finds themselves thrust into the wilds of the online media scene? Obviously you follow Arianna Huffington's uber-successful example and start your own website/news aggregate. To that end we already know about Bonnie Fuller's intention to re-invent herself in the dot com world; there's also been recent news about Tina Brown's The Daily Beast, and just this week former NYTer Sharon Waxman is set to launch The Wrap. Certainly, they're looking at the Huffington Post and thinking they can replic...
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