In their new book, Impotence in the Boardroom: MySpace Caught an STD, marketing experts Yvette Bowlin and Sonni Carr explore what they call strategically transmitted diseases (Or STDs, natch) to explain why some brands just, you know, suck. From the press release:Bowlin and Carr take readers inside the doors of MySpace and recount the events of a 2006 meeting between the authors and MySpace executives. The two create a case study to show how MySpace has become a one-hit wonder reaching 'has-been' status as quickly as stardom--all because it chose to ignore the fate of feature fatigue. Even ...

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