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This Means War: When Publicists Attack

Posted on July 06, 2007

At the highest echelons of New York's public relations world, a war over clients and status and staff is being waged. And then there's this war too: a dust-up between 5W president Ronn Torossian and the black sheep of the Rubenstein PR dynasty, Richard Rubenstein. Things we can learn from the following email exchange between the two: Richard Rubenstein has been trying to poach from Ronn. Richard's dad, New York's PR kingpin Howard Rubenstein, apparently once sued Ronn. (We can't find a record of that in a quick search, but would love to see it, if it's true.) Finally, after he destroys them al...


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