So, former MSNBC guy Dan Abrams is starting a consulting firm full of random media people to give advice to rich corporate clients about how to handle media-related issues. Do you know what that's called? It's called a PR firm. But this PR firm would never call itself that, because that would make the media people it employs sound corrupt. The thing is, this firm's business plan is so annoying that the rest of the media (us) is going to cover its clients even harder to make up for it. For example! Abrams' first client is billionaire Ron Perelman. Now why would Ron Perelman need to worry abou...

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