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Nick Denton's Forecast Of Media Doom [Economics]
Posted on November 12, 2008
Nick Denton, who rules over the entire Gawker empire, is the most pessimistic man in the media. In a way, this is comforting, because you know it's very unlikely that things will be worse than he predicts. In another, more visceral way, it is not comforting at all. But nobody said it was supposed to be, so oh well. Today Nick has issued his 2009 Internet Media Plan, which amounts to one big Forecast of Doom. Highlights: The main point: From conglomerates to internet ventures, executives should be planning now on a decline of up to 40% in advertising spending during this cycle. Instead they're ...
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