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Michael Phelps' Mom Has Her Own Frumpy Endorsement Deal [Marketing]
Posted on September 03, 2008

Is America ready for fashion endorsements from regular people? To clarify, regular means A person who is famous in some way, but not pretty. It's a heartwarming concept, but the answer is no. Americans will never relinquish our devotion to models (though we have been known to tolerate slightly less anorexic models). But! What if said regular person is the woman who spawned superhuman American fish hero Michael Phelps? Still no: Debbie Phelps, Michael's mom, has signed a six-figure endorsement deal with Chico's, the company that made most of the clothes she wore in the stands at the Oly...
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