Optimum Online commercials: they are now their own genre. A specific category at the Grammy Awards, a spot in the Olympic Games, and a bust on Mount Rushmore are reserved specifically for the psychedelic, grating ads that this strange company produces. The original Reggaeton-Jet Ski-Lifeguard spot was an over-the-top classic after only 17,000 exposures per person in the Tristate area; the follow up spot, all shiny, kinetic, and Hype Williams-esque, expanded the motif. Now there's a new one in circulation, and it shifts the setting to suburbia, with a sort of knockoff Gwen Stefani character w...

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