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Purity Ratings: Though this year's chaste ... [Vmas]
Posted on September 09, 2008
Purity Ratings: Though this year's chaste edition of the MTV Video Music Awards couldn't boast a must-see trainwreck on the level of Britney Spears's 2007 performance, it still outrated that telecast by 15% in MTV's 12-34 target demo (it beat the 2006 edition by a whopping 41%, and averaged 8.4 million total viewers overall). In fact, according to Broadcasting & Cable, the VMAs telecast was the highest-rated cable show in that demo so far this year. Just think how many more viewers could have been retained without the weirdly shot, one-joke Jonah Hill intro! [Broadcasting & Cable] ...
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