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Getting Hyper With Hypercolor [To Do]
Posted on July 25, 2008
Flash back with us for a moment to the halcyon days of 1987. Rick Astley was tearing up the charts, 3 Men And A Baby raked in nearly $170 million at the box office and all the cool kids were wearing Generra Hypercolor shirts. You know, those shirts that promised to change into all colors of the rainbow but really just ended up embarrassing you because they only changed color around your sweaty armpits? Well, as the ole clich goes, everything old is new again. Apparently, Dov Charney has brought Hypercolor to a brand new generation of hipsters, and Molls and Alexis Hyde are fully on-board wit...
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