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The Schlub Factor (And Four Other Reasons 'Iron Man' Struck Box Office Gold) [Iron Man]
Posted on May 05, 2008
We assumed in last week's Defamer Attractions column that $75 million opening-weekend estimates seemed awfully conservative for Iron Man, but even our $90 million forecast undershot the film's $100.7 million three-day take. (It was $104.2 million if you count Thursday night previews, and more than $200 million globally.) Aside from the obligatory splash for any early-summer tentpole, we're surprised observers didn't see the finely calibrated alchemy that Marvel and Paramount used to spin its Iron into box office gold:1. The Schlub Factor. Like Sam Raimi, who guided Marvel's previous blockbuste...
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